Compare Mattresses on the Category Page

Once we had the main customer funnel established in the marketplace we needed a way to compare the different mattress styles against each other. The primary challenge was to accomplish this without setting up a hierarchy of mattresses. They are of all equal quality but are designed for different types of sleepers. We thought using the yet un-built mattress category page would not only give us a convenient place to focus on the features of each mattress, but also integrate the education into the natural flow through the site.