Lilas
Used for a proposal for a new intimates brand. I developed a variety of illustrations based on a requested floral motif intended to convey elegance, femininity, and curves.
B-Ball referees
During my time as a basketball referee, I began managing the website of my assignor. In a field where design aesthetic in marketing is severely lacking, I waned to create a bold logo that could stand out. The simplified outline of a whistle provided an easily recognizable symbol that could retain its impact on a variety of promotional material.
in site blog
The launch of the Woman Within Blog marked a shift in strategy meant to diversify how we promote our product. The blog needed the feeling of something separate from our usual fare. We used In-Site as not only a play on the brand name, but also to set the expectation of ephemeral value. I felt like using the silhouette of a feminine eye would reinforce all of these themes while staying true to the moniker.