Fullbeauty Sport
Woman Within expanded into the performance activewear space to try and capitalize on what had traditionally been an under-served area for plus-size women. In season one, the goal was to focus on product features: quality, comfort, & bold look. When I took over art direction in season 2, I aimed to create a more lifestyle focused campaign to allow our customers to envision themselves in the apparel.
Role: Art Director - Season 2 photography/video & digital material, Season 1 digital material
Season 2
Selections from the Digital Lookbook
Season 1
Apparel Collections
Landing Pages
