Jeans for EveryBODY

Woman Within wanted to re-brand their denim collection to highlight the variety and expertise in the plus-size field. Denim is an apparel item that everyone has a very particular taste for, so we wanted to present the collection in a way that was immediately relatable and comfortable. We decided to use current associates of Woman Within with a variety of plus-size body types in the videos to show that these jeans really are built from the ground up for people just like our customers.

Role: Art Director